CLASH FOR THE STACHE

A custom-branded activation utilising The Arena for Supercell at San Diego Comic Con 2026.

Supercell selected The Arena as the interactive centrepiece of Clash For the Stache, a branded Clash of Clans activation during and beyond San Diego Comic-Con 2026.

Fully reimagined for one of the world's biggest mobile games, The Arena was transformed into a bespoke multiplayer experience, immersing fans in the Clash universe through custom gameplay, animated media and interactive storytelling.

SEE THE EXPERIENCE

the experience

Rather than relying on standard lighting effects or existing game modes, The Arena was completely reskinned with bespoke Clash of Clans content, demonstrating how the platform can be transformed to suit almost any brand or intellectual property.

For this activation, The Arena featured:

Brand new gameplay developed exclusively for Clash of the Stache
Fully animated wall and floor media inspired by the Clash of Clans universe
Custom cinematic cutscenes that progressed the story between games
Fast turnaround multiplayer gameplay designed for high guest throughput
Seamless integration into a larger story-driven attraction
A premium branded experience that immersed players from start to finish

BREACH

Players must establish a safe route for their forces, by correctly identifying the safe spaces on the field and avoiding the Goblin King’s deadly traps.

games

CLASH

Waves of goblins are attempting to attack the player’s forces. Players must stomp on the goblins and use wall-mounted power-ups to defend.

boss

Players must attack and defend against the Goblin King when instructed accordingly, stomping and pressing the correct icons on the floor and on the walls.